Welcome,

Thanks for visiting the Sport and iGaming Conference website, now in its third year, this conference is a joint event between SportBusiness Group and iGaming Business. Keep checking back as details of the 2012 edition will be published soon! 

Please take a look around this site for details of the 2010 and 2011 events.

2011 Sport and iGaming Conference video highlights 

Topics for discussion at the 2011 conference included: 

• The last twelve months in the business… and what’s next
•  iGaming sponsorship - making partners
• Better sponsorship activation through technology
• Marketing and sponsorship – what works
• Exclusive research from leading research house available ONLY to delegates

Confirmed speakers at the 2011 conference included:
 

• Paddy Power (Communications Director, Paddy Power)
• Paul Fisher (COO of the Jockey Club)
• Ben Carter (Global Head of Online Acquisition, Betfair)
• Chris Ingram (Founder, Ingram Enterprises)
• Mike Mainwaring (Director, Generate Sponsorship)
• Trevor Birch (Partner PKF London LLP. Former CEO of Chelsea FC and SPORTFIVE Group)
• Trevor Watkins (Partner, Pinsent Masons)
• Oisin Lunny (Senior Market Development Manager, OpenMarket)
• Honor Hancock (Director, Sports Bureau)
• Zico Moro (Manager, dotMobi)
• Mike Shaw (Director Marketing Solutions, comScore Europe)
• James Hutchinson (Commercial Director, SportEngage) 
• Neil Fairweather (Director, Latitude)
• Aideen Shortt (Gambling Consultant and Contractor / Author of Mobile Gambling Report)
• Michael Casselli (Editor in Chief, iGaming Business)

Click here to watch video highlights from the 2010 conference.

What a few of our delegates said about the 2010 conference:

"Sport and iGaming are intrinsically linked, both in terms of the product itself, and also the marketing activity around it. Just look at the number of Premier League football clubs with a betting brand as their shirt sponsor, for example. Last year’s Sport and iGaming conference was a fantastic event, attended by the industry’s leading brands and individuals. The sessions were both informative and engaging, whilst the case studies showcased some great work, particularly around sponsorship activation."
- Andy Lulham, Head of UK Sports PR, Betfair

"As a sports property, Cage Wars Championship is keenly aware of the importance of the online gaming industry as a major force in the future of sports sponsorship. To deliver value for a sponsor, sports properties have to understand the sponsor's business as well as their own. By engaging with a sponsor in this way, a sport or event can help deliver the 'big wins' that turns a business deal into a business relationship. The 2010 iGaming conference was an unparalleled success in delivering a much deeper understanding of online gaming and was a fantastic forum for engaging with the industry's market leaders."
- Chris Kelly, COO Cage Wars Championship

"The event was highly informative with a really good variety of presentations. Those in online gaming learnt a lot about sports sponsorship and vice versa. The day was relaxed, fun, a great opportunity to meet new people and very well run."
- Ben Dale, Chief Operating Officer, Digital Strip Limited

About the Sport and iGaming Conference 

Online gambling brands are the fastest growing sponsor of professional sport . In the UK alone, 28 per cent of Premier League and Championship football clubs have a gaming company as a shirt sponsor. In response to the massive growth of this sector, the leading information providers in the sport and igaming industries, SportBusiness Group and iGaming Business have allied themselves to develop a new conference – Sport and iGaming 2010.

Held at the London headquarters of our sponsor, international law firm Pinsent Masons LLP, for the first time a conference took a detailed look at all aspects of sport and iGaming – the sponsorship and marketing opportunities, the evolution of offline to online betting, the legal details, risk and reputation protection, the sponsorship success stories, the data behind the campaigns and the future of this industry.

In exciting, fast moving industries such as this, information, data, best practice and networking is crucial. This conference will deliver all this and more.

Speakers at the 2010 event included:

•    Leo Thompson, Head of UK Sports Marketing (Betfair)
•    Nick Hawkins, Head of Legal Services (Danoptra) and former Shadow Minister for Gambling
•    Keith McDonnell, Business Development Director (Bodog Europe)
•    Mike Falconer, CEO (Bettorlogic)
•    Kevan Moretti, Head of B2B Services (Racing Post)
•    Phil Balderamos, Head of Corporate Marketing and Communications (Sportech)
•    Steve Keall, Senior Associate (Pinsent Masons LLP)
•    Mike Shaw, Director, Marketing Solutions (comScore)
•    Alex Gough, CEO, (Professional Squash Association)
•    Jackie Fast, Managing Director (Slingshot Sponsorship)
•    Oliver Codrington, Co-Founder (Global Sports Integrity)
•    Andy Lulham, Head of UK Sports & Marketing PR (Betfair
•    Kevin Roberts, Editorial Director (SportBusiness Group)
•    Michael Caselli, Partner (iGaming Business)

Content for discussion included:

    * iGaming and major events sponsorship
    * The ethical challenges of gaming sponsorship
    * iGaming sponsorship from a legal perspective
    * The changing way we bet
    * Sponsorship success stories
    * Exclusive research from leading research house comScore, available ONLY to delegates
    * Fantastic networking opportunities
    * and much more...