The Sport and iGaming Conference 2012
This event is now finished
Highlights of Sport and iGaming 2012:
Thanks for visiting the Sport and iGaming Conference website, now in its third year, this conference is a joint event between SportBusiness Group and iGaming Business. The conference will be held on the 29th November 2012.
Topics for discussion at the 2012 conference will include:
- The legal landscape - changes over the past 12 months
- Match fixing and the role of sport and gaming in eradicating this practise
- Club sponsors. What do sportsbooks hope to achieve by sponsorship?
- The different merits of TV advertising, sponsoring sports content, and team or athlete endorsement
- Maximising the user experience across platforms and gaining deeper engagement
- Research presentation
- How new technology is changing in stadia advertising?
- Predictions for the future
What a few of our delegates have said:
"Sport and iGaming are intrinsically linked, both in terms of the product itself, and also the marketing activity around it. Just look at the number of Premier League football clubs with a betting brand as their shirt sponsor, for example. Last year’s Sport and iGaming conference was a fantastic event, attended by the industry’s leading brands and individuals. The sessions were both informative and engaging, whilst the case studies showcased some great work, particularly around sponsorship activation." - Andy Lulham, Head of UK Sports PR, Betfair
"As a sports property, Cage Wars Championship is keenly aware of the importance of the online gaming industry as a major force in the future of sports sponsorship. To deliver value for a sponsor, sports properties have to understand the sponsor's business as well as their own. By engaging with a sponsor in this way, a sport or event can help deliver the 'big wins' that turns a business deal into a business relationship. The 2010 iGaming conference was an unparalleled success in delivering a much deeper understanding of online gaming and was a fantastic forum for engaging with the industry's market leaders." - Chris Kelly, COO Cage Wars Championship
"The event was highly informative with a really good variety of presentations. Those in online gaming learnt a lot about sports sponsorship and vice versa. The day was relaxed, fun, a great opportunity to meet new people and very well run." - Ben Dale, Chief Operating Officer, Digital Strip Limited
About the Sport and iGaming Conference
Online gambling brands are the fastest growing sponsor of professional sport . In the UK alone, 28 per cent of Premier League and Championship football clubs have a gaming company as a shirt sponsor. In response to the massive growth of this sector, the leading information providers in the sport and igaming industries, SportBusiness Group and iGaming Business have allied themselves to develop a new conference – Sport and iGaming.
Held at the London headquarters of our sponsor, international law firm Pinsent Masons LLP, for the first time a conference took a detailed look at all aspects of sport and iGaming – the sponsorship and marketing opportunities, the evolution of offline to online betting, the legal details, risk and reputation protection, the sponsorship success stories, the data behind the campaigns and the future of this industry.
In exciting, fast moving industries such as this, information, data, best practice and networking is crucial. This conference will deliver all this and more.